In 2017, local residential builder Wagenbrenner Development was looking to take their digital marketing efforts to a new level with a sophisticated approach in targeting qualified leads for purchasing new homes.
Prociso Digital was hired to help develop audience profiles, identify a channel targeting strategy, impliment technologies to seamlessly funnel sales leads to sales agents, and report monthly results to the company’s marketing team.
Leads generated from the campaign were tracked through an industry-specific CRM to identify customer flow and points of origin in the process. This unique process allowed this digital marketing campaign to be accountable and data-centric in a way that print and analog advertising can not.
In addition to sales leads, the Wagenbrenner Development advertising campaign resulted in large signal boost for local brand awareness with target audiences, driving large volumes of traffic to individual property websites.
Additional data was gathered and delivered in semi-annual reports to allow this client to make future marketing decisions based on consumer behavior patterns, preferences and interactions.
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