columbus metro park digital advertising client

Case Study: Brand Awareness

Branding Identity, Project Launch

Prociso was contracted by a regional organization in 2017 to assist in the unveiling announcement of a new public-private partnership that included a mix of housing and public amenities. Primary goals of the campaign included:

  • • Increasing awareness of the project to regional voting-age residents, as a precursor to a levy campaign that would take place the following year.
  • • Driving public amenity users to calls to action that included online tour registrations and public amenity idea submissions.
  • • Advised on earned media strategy through coordinated press releases, and synchronizing timelines for advertising campaign launch.
  • • Collaborate with creative team for video and photo assets.

The campaign deployed by Prociso was operated in two flight windows between June and October 2017. A multi-channel approach was developed, managed and optimized by Prociso, which included campaigns across Google Ads (Display, Search and YouTube), Facebook, Instagram, and Pandora online radio.

Upon project completion, the client team was pleased with the results of the campaign and the data collected for future engagement. Due to the abundance of acquired email addresses from the campaign, the client teams were filling up tour dates within minutes of announcing scheduled times, and added more tour dates to accommodate the overwhelming demand. These efforts went on to help the 2018 levy campaign to be passed by voters by an overwhelming 2-1 margin.

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